I decided to use Pharrel because he's already done an advertisement for Beats and People know about him. I made the Direct Mail Ad a coupon that customers can use when they go into a store and buy a pair of cordless Beats earphones. This would make people more willing to buy the earphones and make them want to buy more beats products as well. At the bottom, I listed the website where the target market could buy there own pair of earphones with the logos of Beats, Facebook, and Twitter, also I put the logo of Best Buy, one of the stores where people can use this coupon.