For the Billboard I decided to turn towards a more worldwide Demographic, with Neymar Jr. He is easily recognizable, which makes the consumer more likely to buy the headphones. I made the Headline similar to the message of the billboard with "Beats for the World" and with the copy I listed the benefits of the headphones and their superiority, whcih should attract more consumers in the long run. At the bottom, I listed the website where the target market could buy there own pair of headphones with the logos of Beats, Facebook, and Twitter.